Beauty & Health
Niconi Tan Removal Polish – Influencer Marketing Campaign
To drive awareness and consideration for Niconi Tan Removal Polish on Amazon, positioning it as a fast, effective tan removal solution. The campaign aimed to leverage influencer credibility and regional creators to generate high-intent conversations, boost product discovery, and increase branded searches during and after the activity.
Performance Metrics
Results
+4.87M Views across 17 influencer posts
94k Likes, 18.9k Comments, 17.2k Shares
5.51% Average Engagement Rate
Final EMV: ₹1,329,900
The campaign generated an Earned Media Value (EMV) of ₹1.33M, reflecting the monetary worth of influencer-driven reach and engagement, and proving cost-efficient compared to paid media spend.
Impact Pattern
Immediate Uplift – High engagement from day one with strong interaction (comments & shares).
Post-Campaign Peak – Content by macro creators delivered viral spikes, pushing views past 900k on single posts.
Sustained Lift – User-generated buzz and sharing behavior extended visibility well beyond posting days.
Key Takeaway
Influencer-led campaigns don’t just generate impressions—they spark conversations and organic shares that continue to build traction, amplifying awareness and sales intent beyond the initial execution window.
