Beauty & Health
Lamel Lip Comfort Care Oil – Influencer Marketing Campaign
To establish Lamel Lip Comfort Care Oil as a daily lip care essential by highlighting its hydration, glossy finish, and versatility as both a self-care and beauty hack product. The goal was to create demand on Amazon and beauty marketplaces while driving strong engagement among Gen Z and young millennials.
Performance Metrics
Results
4.9M Views across 20 influencer posts (target exceeded by 63%)
60k Likes, 40k Comments, 1.31% Average Engagement Rate
Final EMV: ₹1,003,070
The campaign generated an Earned Media Value (EMV) of ₹1M, underlining the high-value exposure achieved through influencers at a fraction of paid media costs.
Impact Pattern
Immediate Uplift – Reels gained traction quickly, with Nisha Soni’s content alone generating 3.1M views and driving 50%+ of total conversations.
Post-Campaign Peak – Surge in Amazon BSR (262 → 115.8) and search demand (SFR down 80%) showed peak visibility during the campaign.
Sustained Lift – Amazon DRR remained above baseline post-campaign, while Nykaa and Blinkit DRR also rose, proving a multi-platform sales impact.
Key Takeaway
Influencer activations can overdeliver on reach goals while creating lasting marketplace momentum. By leveraging creators with strong Gen Z and millennial appeal, Lamel established itself as a lip care essential, translating attention into higher sales ranks and recurring demand.
