Results:
+14% branded searches during campaign
+43% peak search interest post-campaign
+30% clicks vs pre-campaign
CTR up by 20–25%
Search visibility & impressions consistently higher weeks after campaign ended
Impact Pattern:
Immediate Uplift – Brand searches & CTR rose within campaign days
Post-Campaign Peak – Strongest spike in week after campaign
Sustained Lift – Interest stayed above baseline for weeks
Key Takeaway:
Influencer-driven campaigns can deliver delayed yet stronger peaks, with lasting awareness and high-intent traffic well beyond execution.
